Something About Nike Air Max Shoes

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Nike Inc.’s (NKE) latest cheap nike air max shoes got its start when designers tried to solve a longstanding request from athletes: make shoes as comfortable as socks.
“We think a lot about what-ifs,” said Ben Shaffer, studio director of nike air max shoes’ so-called innovation kitchen. “This was a what-if. What if we made sock shoes?”
Nike had tried bringing sock attributes to shoes before, starting in the 1980s with a flimsy mesh sneaker called the Sock Racer. More attempts followed, and while offering comfort, they were insufficiently durable for running and other sports.


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The world’s largest sporting-goods maker now says it has the solution with Flyknit, a 5.6-ounce running shoe made from synthetic yarn woven together by a knitting machine. Besides giving Nike an edge in the fast-growing lightweight running category, executives say the new weaving process could cut costs enough to move production outside Asia and one day allow anyone to personalize shoes to their exact specifications.
“This is a complete game changer,” said Charlie Denson, president of the Nike air max shoes brand, while holding a Flyknit after its debut in New York last month. The process cuts costs so much “that eventually we could make these shoes anywhere in the world, which makes things very interesting.”

Flyknit, which costs $150 and hits U.S. stores in July, is the latest product aimed at the minimalist running movement, whose devotees advocate lightweight shoes to reduce injuries. The lightweight category accounted for 30 percent of the $6.5 billion U.S. running shoe market last year and was responsible for all of its 14 percent growth, according to SportsOneSource, a research firm based in Charlotte, North Carolina.

Top-Selling Shoe
The lightweight nike air max shoes, originally a niche product when it appeared in 2004, is now the top-selling running shoe in the U.S., SportsOneSource said. It helped push Nike’s North American footwear sales up 21 percent to $1.31 billion in the three months ended Nov. 30. Running is Nike’s biggest category, generating $2.8 billion in annual global sales, about 50 percent more than basketball and soccer.

Those sales gains have coincided with a surge in Nike’s shares, which have advanced 19 percent in the past 12 months. Nike reached an all-time closing high of $109.24 on March 5.
The sock shoe project started four years ago with a prototype of a sock attached to a foam bottom. The concept got early support when Chief Executive Officer Mark Parker, who joined Nike as a shoe designer in 1979, made one of his regular visits to the innovation kitchen at Nike headquarters in Beaverton, Oregon, and saw the sock.