craigwilson Forum Legend
Joined: 13 Jul 2011 Posts: 304
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Posted: Fri Mar 09, 2012 8:11 am Post subject: What are Buzz marketing? |
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Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser. Historically, buzz marketing campaigns have been designed to be very theatrical in nature. The advertiser reveals information about the product or service to only a few "knowing" people in the target audience.
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