“As more customers begin to use their smartphone as their primary portable music device, it becomes more important for them to be able to enjoy premium sound quality no matter where they are,” said Michael Cowan, director, product marketing management of Accessories for AT&T. “The Beats by Dr. Dre Beatbox gives consumers an opportunity to experience their music in its purest form without sacrificing quality for portability.” AT&T also reconfirmed that it will issue an Android 4.0 Ice Cream Sandwich software update for HTC Vivid customers that will enable Beats by Dre audio profile support. The audio technology will also be supported by AT&T’s HTC One X, which will launch later this year.
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