Brand clothing discount price discrimination marke

[ejut8062]

Recently, Italian style Hangzhou to send women consumers in Ningbo, but greatly benefit a handful, Hangzhou, Ningbo mall were a few women --- a romantic one, armbands and other brands spontaneously began this year's sale promotion: romantic one
As long as the heart, it is not difficult to find in the mall, not just the women of these brands, and more big names thrown back attractive discounts, despite the current quarter from the previous years, there is more than a summer clearing month's time, but marketing trend has been on the market to tell the consumer to understand, is now clearing off season of summer. discount for this year's summer season of
International big brand discount and regular turns coming
Last week, far in Shaoxing friend called me and said she had just last week I went to Hangzhou,promotional clothing, Hangzhou, several department stores that are in crazy discount, and some even less than 3 fold, so scouring the better cheap clothes, shoes, watches back.
Fact, exist side by side with the department store in Hangzhou is from last week, several department stores in Ningbo has begun a wide range of discounts: Intime over 500 by 220, the second department store sandals promotion, has played 5-6.8 fold on fold with another 8.5% discount.
Each brand dealers have plans to start clearing activities, some consumers have always been very supported by well-known brands such as ESPRIT, ONLY, MNG, also shot a 5 fold or 3 fold promotional; look at other international brand marketing intensity, CK comprehensive 5 fold, 7 fold Versace part, although the discount may not be as big international much lower in Europe, but like those big Ningbo local consumers, this time, the .
Intime, a men's brand reseller business lady said that this year we began to play from early July to 50% off promotion, which has a half months earlier than usual at least more than, followed by no less a discount .
Early as July 10 has been completed order will Package winter lady said, according to this situation, the intensity of this winter will be very attractive discount.
Inventory tight, tight money led to the discount season ahead?
Buy one get one, consumers will be able to buy clothes for free to get another dress, if two people buy, then just take a piece of clothing costs a good deal. but the dealer, buy one or buy one get one 50% off, buy 4 off the sale of two forms, the addition is equivalent to selling a piece of clothing, for the pressure and reduce inventory smaller one point, it is no wonder sales are hard to sell the.
A red armbands store sales lady said that these clothes are new season, but the size insufficiency, all of these clothes can be consumed, almost ready to store renovation, the new fall clothing to the market.
As a mall brand dealers, including the lady said that this year the clothing business to do well, otherwise it will not begin play early ate 50% off promotion.
Inventory pressure, financial pressure, the pressure of competition between similar brands have led manufacturers were forced to deplete inventory as soon as possible as quickly as possible. impact.
Therefore, from the attitude of clothing dealers, weak consumption, leading to rising inventories, financial constraints, had to step up or early promotion in order to obtain more funds withdrawn from circulation, although under the present circumstances, This is no choice, but such a cycle, damage is certainly a long-term interests of the dealers.
Of Consumers can buy affordable products
In the shopping process, as the very fact that such a situation you may encounter a lot of it: In June, the mall marketing year celebration, the very fact that participate in full by activities, bought a thousand dollars on a dress, discount down quite off at about 6 this month, when Ms. Zhang and go shopping with friends, find the same dress played directly off of the 5 activities, which makes the very fact that heck,cloth headbands, but some customers are buying, but smiling the.
Fact, this is the usual manufacturers 'price discrimination' sales strategy, that we must seize the discount before you are willing to pay high prices to consumers,personalized caps, not only willing to give up cheap to buy customers, this approach can bring sufficient number of new customers, so you can expand sales and create as much overall profit.
From clothing dealers that, through this strategy, businesses can be based on the customer's spending power will be divided into different consumer groups, and then were treated to earn more profit, which is the manufacturer of last resort behavior, as is the shortage of funds as soon as possible through the
Therefore, the sooner the discount, discounts, the more able to attract that part of the reason for the price As for the consumer to purchase, may wish to shop around, if we can overcome the business of

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